Marketing for Dive Stores
As a marketing executive for over 30 years, I have worked with many of the world's largest consumer brands and helped thousands of independent retailers scale their business by focusing on marketing fundamentals.
Now, as an avid diver, I have gotten to know shops across the country and talked to them about the best ways to grow their training centers. Seeing the need, I created Diving411 - a marketing shop that exclusively supports the diving industry, owned and operated by a diver.
Marketing Fundamentals
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Everything is created, reviewed, scheduled, and sent for you.
Custom Email Templates
Are you sending (enough) emails to your customers?
Email is the most effective form of marketing.
Emails with discounts have greater perceived influence on purchasing than review websites and ads.
More than 7 in 10 consumers prefer to receive email.
Customized Templates
Develop a template that is perfect for your customers.
Each template is customized and unique for your store.
Below are a few examples to help brainstorm ideas.
Newsletters
Stay connected with your customers by updating them on the latest news, sales, courses, and trips.
Store Sales
Sales are essential to your store, highlight and promote key products.
Amazing video from your trip.
Coupons for a new class or accessory.
Announce the hottest new products.
Videos, Coupons, and Announcements
Essential Social Presence
Consider the following... a good social experience can:
90% of consumers try to reach out to brands on social media
70% of people are more likely to use one of your brand's product
65% of people have more brand loyalty to you
Get Started Today
Holiday Sales, New Products,
Fun Stores, Dive Trips,
Pictures and Videos
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78% of US consumers made purchases through discoveries on Facebook
YouTube - Coming Soon
Share highlights from your latest dive trip, introduce key courses, or record a holiday message.
72% of users report making purchase decisions based on something seen on Instagram
72% of Twitter users who follow a brand see themselves shopping with that brand in the future
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