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Marketing for Dive Stores

As a marketing executive for over 30 years, I have worked with many of the world's largest consumer brands and helped thousands of independent retailers scale their business by focusing on marketing fundamentals.


Now, as an avid diver, I have gotten to know shops across the country and talked to them about the best ways to grow their training centers.   Seeing the need, I created Diving411 - a marketing shop that exclusively supports the diving industry, owned and operated by a diver.

Marketing Fundamentals

Try for a month, or get a monthly subscription (cancel anytime)

Click on the items below, and add them to your cart.

Everything is created, reviewed, scheduled, and sent for you. 

Custom Email Templates

Are you sending (enough) emails to your customers? 

Email is the most effective form of marketing.

Emails with discounts have greater perceived influence on purchasing than review websites and ads.

More than 7 in 10 consumers prefer to receive email.

Customized Templates

Develop a template that is perfect for your customers.   

Each template is customized and unique for your store.


Below are a few examples to help brainstorm ideas.

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Stay connected with your customers by updating them on the latest news, sales, courses, and trips.

Store Sales

Sales are essential to your store, highlight and promote key products.

Amazing video from your trip.

Coupons for a new class or accessory.

Announce the hottest new products.

Videos, Coupons, and Announcements

Essential Social Presence

Consider the following... a good social experience can:

90% of consumers try to reach out to brands on social media

70% of people are more likely to use one of your brand's product

65% of people have more brand loyalty to you

Get Started Today

Holiday Sales, New Products,

Fun Stores, Dive Trips,

Pictures and Videos

Wreck in the Sea


78% of US consumers made purchases through discoveries on Facebook


YouTube - Coming Soon

Share highlights from your latest dive trip, introduce key courses, or record a holiday message.



72% of users report making purchase decisions based on something seen on Instagram



72% of Twitter users who follow a brand see themselves shopping with that brand in the future

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